GOOGLE LABS:

Generative AI

AI / ANIMATION / PRODUCTION / GOOGLE I/O ANNOUNCEMENT

BRIEF

To drive awareness of Google’s newest suite of Generative AI tools, we crafted a series of energetic and dynamic videos and gifs to highlight what they have cooking at Labs.Google.com.

We even developed an anthem video to show off all the creative capabilities of Google’s generative AI initiatives and helped unveil their Sora competitor, VideoFX, to the world at Google I/O 2024.

All it took was one hard-rocking Panda.

Role: Associate Creative Director
Responsibilities: Creative Concepting, AI Noodling, Script Writing, Music Design

RESults

Our work went live on the Google Keyword blog and across all of Google’s socials.

In the creative process, we spent a lot of time messing around with ImageFX. Here are some fun creations that got left out.