Find that thing
MULTIPLE FILMS / BRAND CAMPAIGN / PRODUCTION / APP DOWNLOADS AND ADOPTION
BRIEF
We took the existing “Find That Thing” campaign created for Gen Z markets in the US, then aged it up and added a bit of maple syrup for general Canadian audiences. Over a year, we created over 30 unique short-form videos to drive Google App installs.
Role: Associate Creative Director
Responsibilities: Creative Concepting, Script Writing, Music Design, Editing
EXECUTION
To ensure the ads were relevant, we utilized audience research to hone in on genuine insights. Our production company and director were Toronto locals, and by filming in Canada, we guaranteed each video would look familiar to our target audience.
We wanted users to search what you see with the Google app and drive more awareness to the the fun product features such as translate, shopping, ID, hum to search and AR.
RESults
Ultimately, we delivered over 150 ads, consisting of 15s videos, 6s videos, gifs and display banners across a variety of social media platforms.
